Sally Lawson built her first funnel back in 2015 to promote her book “I’ve Got This Tenant”—and it brought in over 2,000 new landlord leads in just 12 months. That initial success sparked a passion for funnels that would go on to shape everything that followed.
In the years after, Sally experimented with dozens of funnel types, launched three new businesses using these strategies, and won two funnel builder awards for two funnels that generated over £1 million in revenue.
By 2018, she turned her attention to her own letting agency branch. That October, she launched four different funnels—each targeting a specific type of client, from let-only landlords to vendors to investor landlords. What happened next? She accidentally overwhelmed the business with 854 leads in just one month.
Since then, we’ve taken everything Sally learned and turned it into a repeatable system.
We’ve built over 15 proven funnels designed specifically for estate and letting agents—each capable of delivering 100+ leads per month — and have now rolled them out to over 100 agents across the UK. The results have been consistently game-changing.
At this event, our director and lead strategist Gemma will walk you through how these funnels work, why they convert, and how you can use them to transform your lead generation — without drowning your team.